DNA://11 - Digital Next Australia - Melbourne

Essential Insights for digital marketing in 2012

In our highly successful DNA://10 breakfast series, 1500 of Australia’s leading senior marketing and media executives across Sydney, Melbourne, Brisbane, Perth and Canberra  came together to hear up-to-the-minute insight into the digital landscape. Learning from the strategies, case studies and key actionable takeaways for integrated communications, advertising, research, and media buying presented by our panel.

This year, our industry experts from GPY&R, GroupM, Hill&Knowlton, TNS and Google again collaborate to bring you the latest insights into consumer online behaviour; the implications, and critical success factors for impactful and results driven digital marketing. 

Learn about the significant shift in behaviour of Australia’s online consumers as we become increasingly ‘digital native’. Understand why perpetual brand engagement is the key to creating and mobilizing a loyal consumer base. Hear expert points -of-view on what can be expected in 2012. Our speakers share with you some of the world’s best practice examples of digital consumer engagement and leave you with a rich understanding of how to leverage communications, advertising, research, and media buying to create ground swell with Australia’s online consumers in 2012.

Invaluable insights for:

  • Offer development
  • Technology
  • Brand strategy
  • Messaging & creative engagement
  • Media planning


Essential Event Information | DNA://11 Melbourne | Oct. 26, 2011

Venue:
Zinc @ Federation Square*
C nr Flinders & Swanston Street Melbourne VIC 3000

*Due to The Queens' visit to Melbourne there will be some road closures around Federation Square and alternative access points to Zinc. Click here to view our FAQs page with information about road closures, access to Zinc and transport information.
All vehicle entry into Federation Square Car Park is to be via Batman Avenue. Download the latest directions to ZINC Studio | Entrance here.

Time:
Registration: 7.30am
Start time: 8:00am
DNA://11: 8.00am - 11.30am

Venue Map:
Doltone House