DNA://11 - Digital Next Australia - Brisbane

Essential Insights for digital marketing in 2012

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In our highly successful DNA://10 breakfast series, 1500 of Australia’s leading senior marketing and media executives across Sydney, Melbourne, Brisbane, Perth and Canberra  came together to hear up-to-the-minute insight into the digital landscape. Learning from the strategies, case studies and key actionable takeaways for integrated communications, advertising, research, and media buying presented by our panel.

This year, our industry experts from GPY&R, Medaicom and TNS collaborate to bring you the latest insights into consumer online behaviour; the implications, and critical success factors for impactful and results driven digital marketing. 

Learn about the significant shift in behaviour of Australia’s online consumers as we become increasingly ‘digital native’. Understand why perpetual brand engagement is the key to creating and mobilizing a loyal consumer base. Hear expert points -of-view on what can be expected in 2012. Our speakers share with you some of the world’s best practice examples of digital consumer engagement and leave you with a rich understanding of how to leverage communications, advertising, research, and media buying to create ground swell with Australia’s online consumers in 2012.

Invaluable insights for:

  • Offer development
  • Technology
  • Brand strategy
  • Messaging & creative engagement
  • Media planning

Essential Event Information | DNA://11 Brisbane | Nov 23, 2011

Venue:
Hilton Hotel Brisbane
190 Elizabeth Street
Brisbane QLD 4000
Ph (07) 3234 2000

Time:
Registration: 7:30am
Start time: 8:00am
DNA://11: 8:00am - 10:30am

Venue Map:
Hilton Hotel Brisbane