Offer Development: “Digital Life 2011” Key insights from the world’s most comprehensive annual investigation into consumer’s behaviours and attitudes online. Speaker: Jonathan Sinton – TNS Cross-Platform Planning: “American ROM & Pay with a tweet” - the future role of digital and data in media planning Speaker: Nic Hodges– Mediacom Messaging & Creative Engagement : “Australian Defence Force Recruitment” – identifying, engaging and expanding consumer connections Speaker: Rob Hudson – GPY&R